Fall Line Securities

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FallLine is led by John Straus, an industry veteran, and a seasoned management team with decades of experience. Straus has a track record of helping Private Wealth Advisors grow their businesses at some of the biggest financial firms. FallLine has decades of experience with the unique needs and opportunities of elite Private Wealth Advisors and clients.

Ex-UBS Wealth Head Launches New Platform. 

FallLine Wall Street JournalJohn Straus, a former head of U.S. private wealth at UBS Group AG, and Peter Ruhlin have launched a new platform aimed at advisers to ultra-wealthy clients who want to form their own advisory firms, writes Financial Adviser IQ. They are launching the platform through their firm, FallLine Securities, which was founded in 2012. Mr. Straus said in a statement that the company launched the platform to offer flexibility to advisers serving wealthy clients at a time when “big firms are interested in increasing their margins through scale and standardization.”