Fall Line Securities

News & Insights

FallLine is led by John Straus, an industry veteran, and a seasoned management team with decades of experience. Straus has a track record of helping Private Wealth Advisors grow their businesses at some of the biggest financial firms. FallLine has decades of experience with the unique needs and opportunities of elite Private Wealth Advisors and clients.

FallLine Securities launches first wealth management platform for elite advisors and UHNW clients

FallLine Securities has launched the first wealth management platform designed exclusively for top private wealth advisors and their ultra high net worth (UHNW) clients.

FallLine created the platform to enable these Private Wealth Advisors to launch and build their own independent hybrid Registered Investment Adviser business, and as an alternative to wealth management firms that have increasingly adopted a one-size-fits-all model.

“The wealth management business has changed dramatically over the past decade,” says John A Straus (pictured), FallLine’s Chief Executive. “There is a clash of opposing forces. Big firms are interested in increasing their margins through scale and standardisation. On the other side, private clients and their advisors are looking for service providers that are flexible and willing to accommodate their various needs.

“FallLine is the first firm to purpose-build its infrastructure around addressing the needs of UHNW clients and their advisors. FallLine enables elite Private Wealth Advisors to establish their own firm built around the needs of their clients – a ‘new path to success’.”

FallLine is the only UHNW-focused firm that combines a broker-dealer and a turnkey technology/services platform. The firm provides everything Private Wealth Advisors need to launch and build their own independent hybrid Registered Investment Adviser firm, including:

  • A broker-dealer with detailed knowledge and experience in servicing UHNW clients;
  • Comprehensive, customized transition services;
  • Custom, integrated technology platform and support; and
  • Membership in a network made up exclusively of other successful Private Wealth Advisors.

With FallLine, Private Wealth Advisors can enjoy freedom and flexibility in serving their clients, deliver a superior client experience with unmatched services, products and technology, be part of a community of other top advisors, and build enterprise value. Independent hybrid RIAs can build their business much more quickly than they could as an employee of a large brokerage firm.