FallLine Securities has launched a new hybrid RIA platform exclusively for private wealth advisors dealing with ultra-high-net-worth clients. The firm, which combines a broker/dealer with a turnkey technology/services platform, wants to create an alternative to the big firms where advisors can feel more independence and build their business more quickly. “The wealth management business has changed dramatically over the past decade,” FallLine CEO John Straus said. “There is a clash of opposing forces. Big firms are interested in increasing their margins through scale and standardization. On the other side, private clients and their advisors are looking for service providers that are flexible and willing to accommodate their various needs.”
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FallLine is led by John Straus, an industry veteran, and a seasoned management team with decades of experience. Straus has a track record of helping Private Wealth Advisors grow their businesses at some of the biggest financial firms. FallLine has decades of experience with the unique needs and opportunities of elite Private Wealth Advisors and clients.